Panipak’s taekwondo gold medal in spotlight as athletes greeted by families, minister and sports chiefs at Suvarnabhumi

Olympians are taking advantage of a sponsorship rule change which lets them to capitalize on their social-media followings to promote items like sports wear and washing detergent during the Tokyo Olympics, but agents say that the complexity of the new guidelines and the International Olympic Committees continuing control still prevents athletes from fully realizing their earning potential.